Blog — page 2

Posts filed under Blog, published on ondigital.io.

26 posts

Apr 25, 2025

Looker Studio REGEXP_MATCH() Guide

When you need to check if a text field exactly matches a specific pattern — not just contains it — REGEXP_MATCH() is the function you need in Looker Studio. …

Apr 25, 2025

Looker Studio REGEXP_CONTAINS() Guide

When you need to search for patterns inside your data — not just exact matches — REGEXP_CONTAINS() is one of the most powerful functions you can use inside L…

Mar 19, 2025

Looker Studio CASE WHEN – Statement Guide

Ever wanted to reorganize your data in Looker Studio (previously Google Data Studio) with just a few simple lines? The CASE statement is exactly what you nee…

Jan 28, 2025

Navigating the Marketing Funnel: From Awareness to Advocacy

Embark on a journey through the marketing funnel, where prospects progress from awareness to becoming brand advocates. This comprehensive guide explores each…

Jan 28, 2025

Track your marketing efforts with UTM-tagging

Unlock the power of UTM-tagging in Google Analytics. Learn what UTM-tags are, how they work, and how to leverage them to track and analyze your marketing cam…

Jan 27, 2025

The power of KPIs (Key Performance Indicators)

In the fast-paced world of business, keeping a finger on the pulse of performance is crucial. One of the key tools for this task is the use of Key Performanc…

Jan 16, 2025

Attribution in Digital Marketing – How It Works

How It Works (and Why You Should Care) In this guide, I’ll walk you through the concept of attribution and why it’s critical for online business owners and d…

Nov 7, 2024

How to set up meta ads language feeds

The best, most customisable and controllable method to add new feeds is by using dynamic feed links which contains your product data in XML format, as it’s w…